The Integration Technology logo is the primary originator for all internal and external communication media. It has promotional character and its primary use is for brochures, banners, promotional gifts etc. For all formal and business media the logo appears in conjunction with the logotype “A METZ HOLDING COMPANY“.
The brand icons inner circle defines the surrounded clear space on three sides. The clear space to the top is limited by the middle ring of the brand icon. No graphic elements may be placed within the clear space. The logo is created inclusive of the clear space and serves as a positioning aid for the user.
Particularly for text elements that are positioned close to the logo, ensure that there is a visual alignment, starting with the company name.
The logo type “A METZ HOLDING COMPANY” or “METZ HOLDING COMPANIES” completes the corporate brand and creates a link with the umbrella brand (METZ HOLDING). If several subsidiary or affiliated companies appear together, the “holding” addition is only required once.
The addition of “holding” is a central part of the Integration Technology logo. The complete logo can be used in accordance with the guidelines for design and usage.
In addition “holding” can be positioned separate from the Integration Technology logo – on the same page with a clear distance from the corporate logo.
If companies within the corporate group appear together, the “holding” addition is necessary. “Holding” can appear on the same page separate from the corporate logo. Brands may only be combined on the same level. This means that only the “IST” brand (without “metz”) may not be combined with the Integration Technology corporate brand.
Give preference to the multi-coloured version on a white background to achieve maximum recognition.
The “ITL” brand icon, as the sovereign originator, can be used without any further additions on products. Due to the fact, that most of the ITL products have a black design, the negative/white brand icon can be used. For some technical reasons it is allowed to use the brand icon only with an outline.